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#lakereport2012 06/01/2012 (Taken with Instagram at Pratt Beach)
Marshall McLuhan’s audio essay The Medium is the Massage is incredibly compelling (it was originally published as a book, on sale here). It covers a lot of ground pertaining to media and perceptions. Humanity started as pre-literate societies where oral history was predominant and acoustic space was where ideas were spread. With the alphabet, and eventually the printing press and widespread literacy, reading became private and individual where it once was public and communal. With television and “electric circuitry” (this was the 1960s, pre-Internet) we entered a new era of connectivity and communication that was wholly different from the previous millennia of literacy. It’s really fascinating stuff.
I’ve wanted to link to it in the past and couldn’t find it anywhere else to do so except YouTube.
This album was released in 1967. Given the amount of audio sampling done on this album and the audio tech available at the time, it’s even more impressive.
” Let paper work like paper and screens like screens.”